The future of online purchases is being shaped by the rise and optimization of voice commerce amid the evolution of e-commerce. Where voice assistants, Amazon Alexa, Google Assistant and Siri grow it leaves the businesses no other choice but to acknowledge this new situation, where people buy things using their voice. Making your online store ready for this voice-based evolution is not a matter of user convenience — it’s about leading an industry change 🌐.
Read more about 👉 Importance Of Rise And Optimization Of Voice Commerce
Voice-commerce is not a fad, but instead a new medium for engaging with technology and brands. The landscape of e-commerce is being reshaped by voice-activated shopping, and $80 billion worth will be spent via it by 2023.
📈 Unique Insight:
Not many online businesses have yet enabled voice search optimization techniques. Even still, just 38% of all online retailers have started prepping their websites for voice commerce — plenty of room for early adopters to gain an edge. (Juniper Research)
🔍 E-Commerce in the Age of Voice First — How to be Everywhere 🔧
Given the growth of voice commerce, businesses need to be prepared for this change by making their platforms support voice shopping. Voice search is not like traditional text searches so you need to make strategies that are in accordance with the way people naturally talks and ask questions.
1. Conversational (Long Tailed) Keywords.
1. Conversational (Long Tailed) Keywords.People use voice search in a more conversational way. They would be asking something instead of a fragmented search query, like “buy shoes online” and more like: “where can I get cheap running shoes. You must now re-focus your SEO strategy on that type of long-tail, conversational keyword.
💡Original Framework: VOCAL Model for Keyword Optimized【框架首发】VOCAL模型定位关键词之王
Voice assistant response readability
Organic flow (sentence structure/how you are organically going to say it)
Conversational goal (intent) driven by voice
Accessibility (easy access to answers)
Local(Geographic) Relevance (targeted local SEO keywords)
When you follow the VOCAL model, you make sure your content fits how customers use voice-assistants.
2. Something you can do without any coding knowledge that provides great value — crawling fast, accurate and large amounts of content, with zero cap.** The first way to improve or update your snippets is by looking at the search features reports within Search Console.
Voice assistants dole out answers to user queries (eg, “What…?”) from featured snippets, which are often the no. 1 Google search result that essentially distills the answer down into a sentence or two. Getting your content featured is key to voice commerce optimization.
🚀 Actionable Tip:
Typically Asked Questions & Bump Up Against Customer ResistanceStatements to popular industry questions with gap assistance. Answers should be short enough to fit into Google snippets (around 30-40 words) For example:Top ten cordless ear phones under three hundred dollars
3. Local Voice Search Optimization ✅(Location)
3. Local Voice Search Optimization ✅(Location)46% voice -search users look for local businesses (Ex: Find a coffee shop near me) — Google This means that if your e-commerce has any local relevance, optimizing for local SEO is a must.
Optimizing for Local Voice Search 📍
2) Accurate store hours, location & contact info in your Google My Business profile
This means you can use localized long-tail keywords like, “Where to buy vintage shoes in [City]?”
Voice commerce future predictions and upcoming developments
Voice commerce is just starting to take off. This integration of AI-driven personalization technology will only continue to accelerate as the future is already here. Unique Predictions about the Future of Voice Commerce
1. AI-Powered Personal Shopping Assistants
Soon enough, voice assistants will transform the search — what feels comfortable to say and doesn’t — into shopping consultants. So, they will not merely rearrange items instead they will carefully study your taste and the kind of person you are based on what all you buy to offer personalized suggestions. Before you ask for something, AI will know what you want
2. Voice Commerce & Augmented Reality (AR)
Eventually, voice commerce will breathe in AR technologies leading to rise and optimization of the same. Just imagine asking your virtual assistant for help picking out a new pair of sunglasses and then viewing them via AR to see how they look on you before buying.
As Gartner also states, we can expect that an even more integrated shopping system to be operational by 2025 and it will combine AR overlain with voice commerce (AB AI).
✨ Conclusion: Get Ready for the Voice Commerce Explosion
✨ Conclusion: Get Ready for the Voice Commerce ExplosionThe evolution and proliferation of voice commerce is not just timely adjustment to a passing trend—it’s part of a seismic change in consumer behaviour. What has changed in this new voice search world is that companies need to start optimizing long-tail conversational keywords, and remember about voice-friendly snippets and even more focus on local SEO. The future of voice commerce looks to be whatever the possibilities are with AI and AR as it continues to advance, in a world where shopping can be as intuitive and personalized as desired.
💬 Call to Action:
Is your business ready for voice commerce optimization? Start by refreshing your SEO strategy to include voice search optimizations, and see how this trend impacts your business.
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📚 Additional Resources:
Thinking, Fast and Slow by Daniel Kahneman · (http://www.penguinrandomhouse.com)
Voice Search Optimization — Neil Patel (neilpatel.com)
Gartner: The Future of Voice Commerce & AR(https://gartner.com)
