Hey!

Do you play chess?

Chess board– the game of kings and queens!

It’s one of the most ancient games of humankind. Not only that, but it is also considered one of the most “brainy” games of all time.

Did you know that chess was invented in the 6th century? That’s right, it’s been around for over 1,500 years, which is pretty incredible.

You might be wondering why we are discussing chess in today’s blog. Well, there’s a reason, and it’s a story worth telling.

Have you ever wondered how a simple board game like chess could evolve into a $500 million empire? Yes, you heard it right.

Today, we will explore the fascinating story of Chess.com, a website that has transformed a simple game into a $500 million empire.

The Birth of an Idea

The journey began with two friends and their love for the game. In 2005, two friends, Eric and Jay, decided to create a platform where they could play chess online with each other and other enthusiasts.

At the time, there was no such platform available, and they saw an opportunity to fill this gap. With their passion for chess and their technical expertise, they built Chess.com from scratch.

Eric and Jay, who shared a passion for the game, started Chess.com as a simple platform to play online chess with friends and strangers. Thus, Chess.com was born.

But what makes Chess.com so special?

The Rise of Chess.com

At first, Chess.com was created as a platform for chess fans to come together and talk about their beloved game, much like MySpace. However, the demand from users to be able to play chess online was so strong. That’s why Erik and Jay went to other companies for collaboration. But they declined to collaborate with them.

Having a passion for the game, Erik and Jay chose to develop the technology themselves. They introduced a subscription service. It taught chess online, and it started gaining popularity. Later the company quickly became profitable.

What makes Chess.com different from its competitors?

It’s priceless domain name. This search engine optimization (SEO) benefit caused the platform’s expansion, enabling it to achieve one million users by 2010, 20 million by 2017, and over 100 million by 2022. Additionally, the Chess.com application reached the second position in the Top Free Games category of the US iOS app store.

Today, it is one of the most visited chess websites globally. With over 100 million visitors per month, it generates $500 million every year. By attracting a huge number of chess fans, it has become the largest hub for chess enthusiasts around the globe.

Chess.com succeeded in the digital chess world for three key reasons.

First, it’s clear and concise name, “Chess.com,” is easily identifiable for those seeking to play chess online. It consistently ranks at the top of search engine results.

Second, it’s outreach is unmatched, drawing in more than 280 million visits each month, largely from organic search traffic. Over 80% of this traffic comes directly from devoted users.

Third, it’s robust chess community and unmatched services cater to both new and experienced chess players. They provide a complete chess experience to all.

The website has become the go-to destination for chess enthusiasts. Chess.com’s innovative approach is the key to its success. This approach has revived chess and made it accessible to more people.

Behind the success: The Business model of Chess.com

Chess.com isn’t just a place to play online chess. It’s more than that. it’s a comprehensive hub for everything related to chess!

Need lessons to improve your game? Done. Want to chat with other chess enthusiasts? You got it! Chess.com even has news and updates about the chess world, making it a true chess haven for beginners and grandmasters alike.

It provides:

• Lessons and coaching for those looking to improve their skills.

• News about the latest in the chess world.

• A community where players can connect and share their experiences.

Whether you are a beginner learning the basics or a grandmaster honing your strategies, Chess.com has something for everyone.

With this comprehensive approach, Chess.com has successfully brought new life into this ancient game. This innovative step makes it more accessible and appealing to a wider range of players and fans.

Chess.com makes money using a freemium model, providing free access to its main features and showing ads. Users can choose to pay to eliminate ads and unlock extra features. This business model is very durable, as neither AI nor well-financed competitors can disturb it. Thanks to the fact that the rules of chess have stayed the same for more than a thousand years.

Network Effects:

Chess.com has an unparalleled number of players, making it the top choice for amateur players. With approximately 10 million active members daily, it’s easy to find a game, no matter your skill level or preferred time control.

Collaborations with Twitch streamers, such as the world’s 5th ranked player Hikaru Nakamura, have also contributed to it’s rapid growth. Chess.com has connected with an eager audience by letting popular streamers use their platform. The audience is eager to play chess after these live events.

As Chess.com stays dedicated to developing an excellent product, producing captivating content, and respecting the 1500-year history of chess, it’s clear that its dominance in the online chess community will only continue to grow stronger.

The Chess Renaissance

What’s truly fascinating is the recent surge in chess’s popularity. According to Google Trends, interest in chess was declining worldwide from 2004 to 2015. However, since then, everything changed. Chess is now getting more popular every year, and it seems like there’s no stopping this trend.

If you search for “chess” on marketplaces like Fiverr.com, you’ll find people making significant incomes teaching chess online.

YouTube is also filled with chess channels, some of which have hundreds of thousands of followers. Chess.com might be a major player, but it’s not the only one. There are at least 400 startups innovating in the chess space, from selling custom chess boards to writing and selling chess-related books on Kindle.

The chess ecosystem is vibrant and expanding, with opportunities for those willing to explore them.

The Future of Chess: A King’s Vision

The future of chess is bright. Technology has already begun to play a crucial role in its evolution. Online platforms like Chess.com have revolutionized how we play and learn chess, but the potential for growth is immense. As more people discover the joys and challenges of the game, chess will continue to thrive and expand in new and exciting ways.

Here’s a glimpse into what the future holds:

• AI Coaching:

• Artificial intelligence engines like Stockfish and AlphaZero have already changed how we understand and analyze the game. Imagine having access to an AI coach that can provide personalized feedback and guidance, helping you improve faster than ever before.

• VR/AR Experiences:

• Virtual Reality (VR) could offer immersive environments where players can feel like they are in a grand chess hall, facing off against opponents from around the world. Augmented Reality (AR) could enhance real-world chess sets, providing interactive analysis and move suggestions right on the board.

• E-sports: The rise of e-sports has opened new avenues for chess as well. Online chess tournaments are becoming more popular, attracting large audiences and significant prize pools.

• Chess in Education: Integrating chess into educational curricula worldwide could inspire a new generation of players. Chess is known to improve cognitive skills, concentration, and problem-solving abilities. By promoting chess in schools, we can help students develop these valuable skills while fostering a love for the game.

The chess board is set, the pieces are in place. It’s your move. Will you be a part of the chess revolution? So, take a deep breath, brainstorm your ideas, and start exploring the exciting world of chess. Remember, the journey of Chess.com began with a simple idea and a passion for the game. Who knows? Your venture could be the next big success story in the world of chess.

Chess opportunities in your country.

Chess is witnessing a renaissance, and this resurgence is not confined to any single country. Around the globe, the game is experiencing a surge in popularity, creating a wealth of opportunities for those passionate about chess.

Whether you’re in the United States, India, Brazil, or anywhere else, the chess industry is ripe for innovation and entrepreneurship.

You have to imagine the possibilities in your own country.

Actionable Steps and Examples:

So, what will you do with this newfound insight into the chess industry? Here are a few steps to get you started:

1. Identify Your Niche: Decide what aspect of chess interests you the most. Is it coaching, content creation, product design, or organizing events?

2. Research and Plan: Study successful models globally and tailor them to your context. Understand your potential audience and market.

3. Start Small, Scale Gradually: Begin with a manageable project. For instance, create a small batch of custom-designed chess boards and test the market response.

4. Leverage Online Platforms: Use platforms like YouTube, Udemy, and social media to reach a broader audience. Share tutorials, lessons, and engaging content to build a community.

5. Network and Collaborate: Connect with other chess enthusiasts and professionals. Collaboration can help you learn and grow faster.

6. Innovate and Adapt: Stay abreast of trends and be willing to adapt your strategies. The chess industry, like any other, is constantly evolving.

By using this guides, you can start a chess business in your country or worldwide. For example:

Start a chess board business

A well-crafted chess board isn’t just a playing surface, it’s a piece of art. It’s a conversation starter, and a focal point for enthusiasts and casual players. With the rising popularity of chess, fueled by online chess platforms, it is time to start a chess board business.

Chess boards come in various designs, materials, and sizes, from classic wooden sets to modern glass and metal configurations. The versatility of chess boards makes them an appealing product for a wide range of customers.

For entrepreneurs looking to capitalize on this trend, starting a chess board business could be a strategic move.

Traditional Chess Boards:

The heart of any chess game is the board itself. Consider offering a range of classic chess boards, from affordable options for beginners to high-end, handcrafted boards for serious players and collectors. Don’t forget to include chess board numbers and letters for those who prefer annotated boards.

Chess Board Setup

Providing detailed guides on chess board setup can attract beginners and enthusiasts alike. Create content that explains the correct positioning of pieces, strategies for different openings, and tips for both traditional and digital setups. Offering instructional videos or downloadable PDFs can also enhance user engagement.

Chess Board Tables and Chairs

Designing and selling chess board tables and chairs can appeal to customers looking for an immersive chess-playing experience. These could range from compact, apartment-friendly designs to luxurious, custom-made pieces.

Chess Analysis Boards:

The rise of online chess has increased the demand for chess analysis boards. These boards, often larger and with additional features like algebraic notation, are perfect for post-game analysis and teaching. Developing and selling these high-tech boards can set your business apart and attract serious chess players and coaches.

Travel Chess Sets:

With the increasing popularity of chess, there’s a growing market for portable chess sets. Design compact, durable chess boards ideal for travel or outdoor use.

Custom Chess Boards:

Offer personalized chess boards for gifts or as premium products. This could include engraved boards, themed designs, or boards made from unique materials.

Chess Board Accessories:

Complement your chess board sales with related accessories like storage boxes, piece bags, or board covers.

Opportunities are huge. You just need to think different.

To get more ideas related to chess, check the below websites for inspiration.

Best chess websites of 2024

1. TheChessWorld  Chess Tips to Help You Win

2. FIDE International Chess Federation

3. Remote Chess Academy Courses, Lessons and Videos

4. ChessBase India Biggest chess portal of india

5. ChessCafe Most highly acclaimed chess site

Best online chess platforms

1. Chess.com

2. Lichess

3. ChessBase

4. Red hot pawn

5. Gameknot

Conclusion

The success story of Chess.com is an inspiration for entrepreneurs and startups. It demonstrates that with the right approach, it is possible to turn a niche passion into a global phenomenon.

In summary, the future of chess is filled with possibilities. With technological advancements and an increase in online engagement, chess is set to reach new heights. Whether you’re an entrepreneur, a content creator, or an educator, there are countless opportunities to benefit from the vibrant world of chess. So, take the leap, explore the possibilities, and be a part of the chess revolution. The chessboard is set, and the pieces are in place.

It’s your move. Are you ready?

Remember, even the biggest chess empires started with a single idea. Who knows, maybe your idea will be the next big thing in the world of chess!

If you like this story, we will love the others as well. Here you will find the crazy million-dollar businesses stories.

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