How to Build a Strong Personal Brand: 7 Steps of Strength

The Strength of Personal Branding 💪

Have you ever scratched your head trying to figure out why a few small businesses do so well while others fade into obscurity? Common secret is to have a powerful personal brand. In a world full of choices, it is great to have a selling personal brand. Selling is not simply about your product, it is more about the people and how you engage with them.

In this blog — we will tell you How to Build a Strong Personal Brand that takes your business success to the next level using a few tips and tricks that can definitely take your small business up the notch.

This might be hard to visualize at first but here we go: A small business owner comes into a networking event. A dozen others in the room may be selling exactly what they offer—but they stand out. Why? Because they have a personal brand that connects. They recall a narrative, ethos and an approach that is unique to them.

Context & Background: Why Personal Branding Matters 🌍

Building a personal brand is not merely a buzzword but the necessary strategy of the competitive market of today. In an article published by the Harvard Business Review, a study was carried out that confirmed how much personal branding impacts how much consumers trust what you sell and ultimately buy. In fact, 76% of consumers are more likely to buy from a brand that they feel has a strong personal brand.

In this blog, we will break down the fundamentals of personal branding with tips from industry experts and small business owners that have already done it! Discovering how to create a personal brand can help you attract connections, visibility, and ultimately sales as a freelancer, coach, or small business owner.

What is Personal Branding? 🤔

Essentially, personal branding is the practice of marketing yourself as a brand. It means identifying and articulating your brand, value, values, and brand personality. It’s your perception towards the external world, it includes your online personality, communication style and even the way you look.

The Importance of Personal Branding for Small Businesses

It Makes You Stand Out Among othersMarket is already being over-crowded but a good personal branding always help you to stand out. For example, Oprah Winfrey has built her personal brand beyond television and made herself a trusted individual in many fields.

Authority and Recognition: A nightmare brand is a brand that people go to sleep with you, while tax brands awake. In a survey by Edelman, 81% of consumers say that they need to be able to trust the brand in order to buy from them.
Networking Possibilities: A strong personal brand can lead to collaboration and partnership opportunities. It lets you reach out to others who would like what you see.
Customer loyalty: People tends to stick with a brand that aligns with their ideology and principles. A resonating personal identity can create a tribe of loyal consumers.

How to Build a Strong Personal Brand: Step-by-Step Guide 1/7🚀

UVP – Uniqueness, That You Should Know About 💩

Your UVP is what differentiates you from everyone else. To define it, ask yourself:

which of my strengths and weaknesses are true?
What is unique about my product or service?
What do I want to be remembered for?

Once you understand your UVP, incorporate it into every part of your branding from the logo to their social media profiles.

Know Your Audience 🎯

However, the art of personal branding is more delicate than just catching a ball in your court; it involves an awareness of whom you are pitching to! Identify your target demographic through market research. Take into account things such as age, values and pain points? But make personas to personify your ideal customers and speak to those people.

Create Engaging Content 📚

Content marketing is one of the most effective ways to create and promote your personal brand. So be it blog posts, videos, or social media updates, it should give away the fact that you are an expert in your domain.

Be Consistent: Make sure you are posting regularly and that your tone and style is the same across all platforms. This strengthens your corporate identity.
Share Your Story — Give relatable examples of your journey. It relates with your audience and builds the relationship through storytelling.

Leverage Social Media 🌐

Social media — All social media channels are important for branding purposes. Pick the platforms you know your audience is most active on; rather that be Instagram, LinkedIn or Facebook, content must be customized to suit the culture and audiences of each platform.

Interact With Your Audience: Reply to the comments, repost User-Generated Content (USG), and have conversations within the posts. Relationship building is important here.

Pull the curtains back: Show your followers where you do business and what else you may have going on in life. Authenticity fosters trust.

Network and Collaborate 🤝

Networking can also improve the visibility of your brand. Participate in industry events, virtual communities, or consider partnership opportunities with another brand already endorsed by influencers.

Form True Connections: Networking is not about give-and-take. Nurture relationships with an authentic interest in others.
Apply to Event: Think about opportunities at events, so you can be regarded as an industry leader.

Keep track of your name-in-search-results 🕵️‍♂️

Your online presence is the most important pillar of your personal brand. Google yourself regularly to see what you find.

Handle Negative Feedback—If you receive any negative comments or reviews, make sure to handle it in a prompt, professional manner.
Content Curation: Make sure that everything possible connected with your name reflects your business values.

Continuously Evolve 🌱

As you grow, so should your personal brand. Make a habit of periodically checking your branding elements to see if they still reflect your current objectives and values.

Ask For Feedback: Seek out the opinions of others who you trust. They can shed a light that you may not have thought about.
Maintain Awareness: Always be aware of current industry trends and amend your strategy for branding accordingly.

Take Home Message: Creating Your Powerful Personal Brand ✨

Define Your Unique Value Proposition: It should be a big step to express your unique attributes. It is the least you will have to build your own personal brand on top of.

Respond To Your Audience: Interact with your audience in a way that actually builds community and trust.

Create Content That Proves Lucky You Invests In Content Marketing

Network with purpose: Connect only with those who match both your brand identity and your deeper goals.

Manage and Adjust — Continue to manage your brand to help avoid damage control later.

TL;DR Your personal brand is the key to your business success.

So in conclusion — Creating a Strong personal brand is crucial to small businesses to grow in ferocious environment. Your personal branding always will be more than just your business: it makes the blood that flows in connections with people, trust and agreement on money questions.

Seize your unique value proposition and segment the audience, then create content to be active in that consumer space you have purchased. Keep in mind that building a personal brand is an ongoing process

Call to Action: Ready to start creating your personal brand? Research our portfolio here at businessprelite.com Check out blunchlive. Let us know your thoughts in the comments below — which of these tactics you are looking forward to try in your personal branding?

Creating a good personal brand isn›t something you can do in a day but it will pay off handsomely. If done right, you can make a huge difference in your business processes with long-term perceptions of audiences. We are not done learning either, so we got you every step of the way.

References:

Harvard Business Review: The Importance of Personal Branding
Edelman Trust Barometer: Consumer Trust Research
Forbes: Building Your Personal Brand