5 Powerful Marketing Frameworks You Must Know in 2024

John Wanamaker famously said, “Half the money I spend on advertising is wasted. The trouble is I don’t know which half.”

It’s Because there are so many competitors in the market hunting clients. This is why it’s hard to predict which tactics will work best for you.

That’s where the marketing frameworks come in. For beginners, frameworks are the easiest way to set strategies fast.

In this blog post, we’ll explore 5 powerful marketing frameworks you must know in 2024.

So that using one of these you can connect with your audience on a deeper level.

Let’s dive in!

Table of Contents:
5 Powerful Marketing Frameworks for 2024

No 1. The SB7 Framework: Telling Your Brand Story

No 2. The Flywheel Model: Building Momentum

No 3. The RACE Framework: Structured Digital Marketing

No 4. The Jobs-to-be-Done (JTBD) Framework: Understanding the ‘Why’ Behind the Buy

No 5. The PESO Model: Integrating All Marketing Channels

The SB7 Framework: Telling Your Brand Story

The SB7 Framework is a revolutionary approach to brand storytelling. Originating from his book “Building a StoryBrand.” This framework helps businesses clarify their message by focusing on the customer’s journey.

The SB7 Framework is designed to clarify your brand’s message by positioning your customer as the hero of the story. It consists of seven key components: Character, Problem, Guide, Plan, Call to Action, Failure, and Success. These elements work synergistically to create a compelling narrative that resonates with customers.

Understanding the SB7 Framework:

The SB7 framework, developed by Donald Miller, is a game-changer when it comes to crafting compelling brand stories. SB7 stands for StoryBrand 7, which outlines the seven essential elements of a great brand story:

1. A Character – Who is your customer?

2. Has a Problem – What challenges are they facing?

3. And Meets a Guide – How does your brand help them?

4. Who Gives Them a Plan – What step-by-step plan do you offer?

5. And Calls Them to Action – What specific action do you want them to take?

6. That Helps Them Avoid Failure – How does your solution prevent failure?

7. And Ends in Success – What positive outcomes do they experience?

Why It’s Crucial for 2024:

In an age where consumers are bombarded with information, cutting through the noise is crucial. The SB7 framework helps you tell a clear and relatable story that positions your customer as the hero, with your brand as the guide. It’s about creating a narrative that resonates. This is why your audience sees themselves and their problems being solved.

As Seth Godin famously said, “The best marketing doesn’t feel like marketing.” The SB7 Framework embodies this principle by focusing on genuine connection and value.

Actionable Insight:

If you’re struggling with how to apply this framework, start by creating a one-liner that summarizes your brand’s story. This can serve as the foundation for all your marketing communications.

Expert Quote:

Donald Miller, the creator of the SB7 framework, once said-

“People don’t buy the best products; they buy the products they can understand the fastest.” This highlights the importance of clear, compelling messaging that speaks to your audience’s needs.”

The Flywheel Model: Building Momentum

Remember the good old marketing funnel? Well, it’s time to send it to the retirement home of outdated concepts. Enter the Flywheel Model, a framework that’s been gaining traction and is set to dominate in 2024.

The Flywheel Model is popularized by HubSpot. It emphasizes the importance of customer experience and retention in driving growth.

It shifts the focus from linear funnels to a cyclical approach to customer acquisition and retention. It’s different from traditional funnel models, which end with a sale. The Flywheel Model emphasizes ongoing customer engagement and satisfaction. This continuous cycle fosters loyalty and drives growth.

Here’s how it works:

1. Attract: Draw in potential customers with valuable content & experiences.

2. Engage: Build lasting relationships through personalized interactions.

3. Delight – Turn customers into promoters who bring in new business.

Why It Matters in 2024:

In a world where loyalty is as hard to come by as a blue rose 🌹, the Flywheel Model offers a fresh take on growth. It focuses on creating an exceptional customer experience that will keep them coming back. Happy customers become brand advocates, generating referrals and repeat business.

Implementation Tips

To integrate the Flywheel Model into your strategy, focus on enhancing customer experience at every stage. Ensure that your marketing, sales, and service teams are aligned to provide seamless interactions.

Use tools like customer feedback loops to continuously improve and maintain momentum.

Statistics show that companies using the Flywheel Model experience a 20% increase in customer retention rates. By prioritizing ongoing engagement, you can create a growth engine for your business.

Evaluate your current customer journey and identify ways to enhance the delight phase. Consider implementing loyalty programs or personalized follow-ups to keep customers engaged.

Case Study:

Take Amazon, for instance. By continuously focusing on customer delight through rapid delivery, personalized recommendations, and excellent customer service, Amazon has created a Flywheel that keeps customers coming back, thus driving immense growth.

The RACE Framework: Structured Digital Marketing

The RACE Framework is developed by Dave Chaffey and PR Smith. It’s a comprehensive digital marketing model that covers the entire customer journey. In each stage, it focuses on specific objectives and metrics to optimize performance. It is a practical approach to planning, executing, and optimizing digital marketing strategies.

RACE stands for Reach, Act, Convert, and Engage.

1. Reach: Increase brand awareness through various channels.

2. Act: Encourage interactions and lead generation.

3. Convert: Turn leads into paying customers.

4. Engage: Build long-term relationships and foster advocacy.

Why It Matters in 2024:

Digital marketing becomes increasingly complex now a days. The RACE Framework helps marketers focus on measurable results at each stage. This structured approach allows for better tracking and optimization of marketing efforts.

In 2024, the RACE Framework will become even more relevant as digital marketing becomes more fragmented. The key will be in effectively integrating online and offline efforts to ensure a seamless customer experience.

Case Study:

Spotify effectively utilizes the RACE Framework in their marketing. They reach new users through targeted ads and encourge them to act with free trials. Later they convert them to paid subscriptions, and engage them with personalized playlists.

Pro Tip:

Use the RACE framework to evaluate the performance of each stage individually. Are you getting enough reach? Is your engagement strategy working? Breaking down the journey allows for focused improvements.

Expert Insight:

Dr. Dave Chaffey emphasizes that “digital marketing should not be viewed as a separate entity. It is an integral part of the overall marketing strategy.” This highlights the importance of bridging the gap between digital and traditional marketing. The RACE model helps to do that.

The Jobs-to-be-Done (JTBD) Framework: Understanding the ‘Why’ Behind the Buy

Imagine if you could read your customers’ minds. Well, the Jobs-to-be-Done framework is the next best thing. JTBD shifts the focus from product features to the underlying needs of customers they fulfill.

It’s the progress customers are trying to make in their lives. In other words, people don’t just buy products. They hire them to do a job.

For instance, your morning coffee isn’t just a beverage. It’s hired to wake you up and make you feel ready for the day. This framework helps businesses understand the ‘why’ behind consumer purchases, leading to more targeted and effective solutions.

Here’s how to apply JTBD:

1. Identify the job your customer is trying to get done.

2. Understand the current solutions they are using.

3. Identify pain points and areas for improvement.

4. Develop products or services that better fulfill the job.

To take JTBD to the next level, consider creating a Job Ecosystem Map. This visual tool expands on the core job to include:

Related Jobs: What other jobs is the customer trying to accomplish in conjunction with the main job?

Emotional Jobs: How does the customer want to feel or avoid feeling?

Social Jobs: How does the customer want to be perceived by others?

Obstacles: What’s preventing the customer from getting the job done satisfactorily?

This holistic view can uncover new opportunities for innovation and marketing positioning.

Why It Matters in 2024:

“Understanding the job allows you to innovate more effectively” (Clayton Christensen). Thought leaders in the field have reflected on the importance of this mindset in driving innovation.

One common misconception is that customers always know what they want. The JTBD Framework reveals that underlying motivations often drive decisions. By going deep into these motivations, businesses can uncover new opportunities for growth.

For instance, Airbnb’s success can be attributed to their understanding of travelers’ desire for unique and local experiences, rather than just accommodation.

Actionable Takeaway:

Conduct customer interviews to identify the jobs they are hiring your product to do. Use this insight to refine your marketing messages and product offerings.

The PESO Model: Integrating All Your Marketing Channels

In 2024, channel-specific marketing strategies are as outdated as flip phones. Enter the PESO Model, your framework for creating an integrated, universal marketing approach. Developed by Gini Dietrich, PESO stands for Paid, Earned, Shared, and Owned media.

It’s a comprehensive approach that integrates all media types to create a consistent and powerful brand presence.

Breaking Down PESO:

• Paid Media: Advertising and sponsorships.

• Earned Media: PR, media coverage, and word-of-mouth.

• Shared Media: Social media and community-driven content.

• Owned Media: Your website, blog, and other platforms you control.

Why It Matters in 2024:

As marketing channels become increasingly interconnected, the PESO Model provides a framework for creating synergistic campaigns that leverage the strengths of each channel. This integrated approach enhances brand visibility and engagement.

Comprehensive Integration

Successfully integrating all PESO channels requires a strategic approach. For example, a company might use paid media to drive traffic to owned content, which is then shared on social media to generate earned media.

A lesser-known but effective example is Tesla’s strategy. They leverage earned media through innovative product launches and Elon Musk’s social media presence.

Actionable Insight:

Start by conducting an audit of your current media efforts. How well are you integrating your paid, earned, shared, and owned media? Identify gaps and opportunities for a more cohesive strategy.

Future Prediction:

In 2024, the PESO Model will likely evolve to include AI-driven personalization within each media type, allowing for even more targeted and effective marketing campaigns.

Recap

In this blog post, we explored five powerful marketing frameworks that are set to shape the future of marketing in 2024:

• The SB7 Framework: A storytelling approach to brand messaging.

• The Flywheel Model: A cyclical approach to customer engagement and growth.

• The RACE Framework: A comprehensive model for digital marketing excellence.

• The JTBD Framework: Understanding the underlying needs driving consumer behavior.

• The PESO Model: Integrating paid, earned, shared, and owned media for a cohesive strategy.

As we move further into 2024, the importance of using powerful marketing frameworks cannot be overstated. The SB7 framework helps you craft a compelling brand story, while the Flywheel Model ensures continuous growth.

The RACE Framework gives you a digital marketing blueprint to follow and JTBD helps you put yourself in your customer’s shoes. Lastly, the PESO Model allows you to integrate your marketing channels like a boss.

By mastering these frameworks, you’ll be better equipped to navigate the complexities for sustained success. So, take these tools, adapt them to your unique needs, and watch your marketing efforts soar in 2024 and beyond.

Which of these frameworks did you like most? Share your thoughts in the comments below, and don’t forget to check out our recommended reading list for a deeper understanding.

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